Unknown Facts About The Famous Michelin Star Rank

Michelin Guide is Completely Ad-Free

#29 Michelin Guide is Completely Ad-Free

The primarily released motorist guide was sent out for free, but this changed pretty soon.

When André Michelin witnessed a tire merchant using the guide pages to prop up a bench, he learned a lesson. Michelin realized that individuals only value things they have spent money on.

Not long after, the Michelin brothers started selling the guide copies for $2.15.

Moreover, they made changes like stressing on the restaurant and hotel listings and eliminating any ads with the intention of increasing value.

Plus, this is the time the brothers decided to expand the restaurant section, owing to the increased recognition.

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