8. First Paper Bottle Drink Won’t Be Coke But Adez
If you thought that Coca-cola will use its most iconic drink – Coke – to test out its paper bottle packing, then you were sadly wrong! The company will do the trial by packaging its fruit-based drink, ‘Adez’, in the new bottles.
Adez is a plant-based beverage from the company that contains seeds, vitamins, and fruit juices. Adez was actually launched in Argentine in 1998 but was taken over by Coca-cola. Guess launching its most sustainable packaging yet with the company’s most natural beverage sounds like a good match!
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