Everything You Should Know About The Upcoming Coca Cola Paper Bottle That Will Change the World

Coca Cola Was Inspired By Customers

25. Coca Cola Was Inspired By Customers

While pressure from environmental NGO has played a big role in forcing Coca-cola to think about sustainable packing, the brand has also appeared to take inspiration from its customers, given how more and more consumers across the world are becoming aware of the need for environmentally-friendly solutions. 

The company’s European Director of Technical Supply Chain & Innovation has mentioned that Coca-cola’s customers expect them to be proactive about launching more sustainable and innovative types of packaging, and this expectation has played a role in them taking this step. 
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