17. For Every Bottle Sold, Coke Wants To Recycle One
As we said, Coca-cola doesn’t just want to stop at prototyping paper bottles. It wants to eventually get to a point where, for every bottle or can sold by the brand, they recycle a bottle and can on their end.
What’s interesting is that, according to the brand, the bottles or cans they recycle don’t even need to be waste of the company’s own products. They’re willing to recycle any type of can or bottle belonging to other companies as well. That sounds like the right thing to do!
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