Everything You Should Know About The Upcoming Coca Cola Paper Bottle That Will Change the World

It's A Work-In-Progress

15. It’s A Work-In-Progress

Even though the company will be putting out as many as 2000 bottles for trial in summer 2021, they still maintain that the packaging is still very much a ‘work-in-progress’. This means that they are continuously innovating and thinking of ways to make the bottles work even better.

So I guess the trial run can be used as a way to collect more data and feedback, and then use it to make this sustainable packaging even better than before. 
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